Beth The Pie Lady

 

Beth The Pie Lady began when an experienced and gifted baker found herself 'between jobs' and a family to help support.  Starting with a Kijiji ad in a local listing and moving on to a facebook page  Beth The Pie Lady wanted to emphasize an excellent quality baked good in a fun and family environment.  I thought a 'fun' caricature in the logo presenting her 'wares' was a great way to present herself in the marketplace.  I created periodic cartoon strips for her facebook page to enhance this emotion in her followers.  Backed by a good brand position and an unequaled product this home business made it all the way to a *regional competition.  Her product became a finalist alongside such food industry giants as Just Us Coffee, King Cole's Tea and Covered Bridge Potato Chips.  Not bad for a small home-based business. Oh and she just happens to be my wife! 

 

Be sure to contact me for logos and branding for small business.

 

* Co-op's Eat Atlantic Challenge 2011